Wieland chosen as Dunes Mall’s first influencer

A partnership made in heaven

23 July 2020 | Business

Andeline Wieland; Influencer; “I've always wanted to promote local businesses and to educate my followers.”

Walvis Bay • [email protected]

Namibian beauty queen, luminary and entrepreneur, Andeline Wieland (25), secured an agreement to be Dunes Mall’s first influencer.

The Swakopmund-raised Wieland who was crowned Miss Continents 2017, recently took part in the second season of The Bachelor South Africa reality show.

Andeline says she feels honoured and privileged for this new title bestowed on her.

“With shopping being so minimal at the coast, I have made a point of going to Walvis Bay to get my mall fix. Being able to partner with a local business is ultimately what I aim to do,” she says.

Discussions between Dunes Mall and Wieland about the collaboration began towards the end of the Bachelor South Africa broadcast on M-NET.

“I’ve always wanted to promote local businesses and to educate my followers. Being a fashion influencer for Dunes Mall really fits that description for me,” Wieland said.

She is of the opinion that the partnership will help immensely in boosting her brand.

“I am all for raising awareness of the arts and creative industries in Namibia. I am very business-oriented and know what businesses need in terms of marketing, but also push boundaries in terms of content creation. It's a new challenge for myself and I am very glad I have been given this opportunity.”

Wieland, who was crowned Miss Namibia Teens in 2012 and was a 2016 Miss Namibia runner-up, said that part of her tasks as an influencer for Dunes Mall include focusing and creating awareness on what stores the mall offers.

“I believe you don't have to spend a fortune to look like a million bucks. Fashion is fun! But it's also a way to make a great first impression.”

She will also be sharing tips and advice on how to dress for a particular body type, skin tones and shape.

“Generally I will provide a ‘fashion road map’ to help locals make the most of their trip to Dunes Mall.”

Wieland aims to boost Dunes Mall by promoting all the fashion brands in the mall and by creating content on social media that can give insight and enlightenment to making clothes and accessories shopping less daunting.

“I am so happy that local businesses are seeing the value of social media marketing and content creation, all while supporting freelancers in these difficult times.”

Dunes Mall opened on 26 October 2017, bringing with it many new and exciting stores. The single level mall has been designed specifically to accommodate Namibian coastal weather conditions.

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