Submissions open for Hollard Sport Awards

01 October 2021 | Business

Heidi Brauer; Chief Marketing Officer: Hollard; "We’ve seen how sport breaks down barriers in order to build diverse communities, while also promoting physical and mental health and nurturing a spirit of resilience."

Staff Reporter

Lockdown and the limitations on gatherings and events have driven those in the sports marketing and promotional space to have to adapt, digitise, dig deep and be more inventive than ever before.

Covid-19 has cost sport billions of rand in lost revenue both locally and globally. No live sporting events with supporters in attendance has meant limitations to sponsors, branding opportunities and fan engagement.

But the teams behind the teams, the innovators within the business of sport have once again shown true grit, resilience, and exceptional creativity over the last year. Despite persistent challenges, sports, brands, and campaigns continue to live, inspire and entertain through the pandemic.

The 2021 Hollard Sport Industry Awards will celebrate yet another year of ground-breaking innovation within the business of sport. Submissions are now open for work done between the 1 August 2020 and the 31 August 2021.

This year’s awards are unique in that campaigns are all being judged on a level playing field, with agencies, organisations and sponsors all working within the same imposed constraints and limitations, while adopting innovative ways of executing campaigns and events.

2021 also introduces new categories and encompasses campaigns in and from Africa, to find and celebrate the enormous talent within our continent.

The 2021 Hollard Sport Industry Award categories include active and wellbeing award, audio visual content of the year, brand or sponsor of the year, campaign of the year, communications award of the year, event of the year, competition sponsorship, fan engagement award, social and environmental impact award, the cross-border award, young agency of the year and agency of the year.

Unity

This year the new category, the cross-border award, is open to any organisation, anywhere in the continent, whose work uses a world-class creative approach and is something we can all admire.

Entries can come from any size of organisation, but must demonstrate creativity that wows and encourages the sport industry at large to think differently.

“Sport’s power to unite people across race, gender, age and culture and to tell stories of talent, grit and determination in the face of adversity has been so beautifully demonstrated by the Tokyo Olympics and Paralympics, despite the fact that in-person attendance was limited,” says Heidi Brauer, Chief Marketing Officer of Hollard.

“We’ve seen how sport breaks down barriers in order to build diverse communities, while also promoting physical and mental health and nurturing a spirit of resilience. It’s a beautiful ecosystem for the creation of better futures, which is what Hollard is all about. We believe it’s important to recognise and celebrate those who make these better futures possible through our continued sponsorship of these awards,” she says.

A further four categories this year include awards nominated by the industry itself to recognise inspirational and effective leadership and lasting impact within the sports industry.

These include leadership in sport marketing, sport industry personality of the year, sportsperson lifetime community award and sport lifetime achievement award. Submissions with supporting documents can be emailed to [email protected] by 20 October 2021.

Similar News

 

Katti ecstatic as Kombat resumes production

1 week ago - 07 January 2022 | Business

Staff Reporter Businessman Knowledge Katti, who owns 10% in Kombat Mine through his company Havana Investments, has expressed delight that the mine produced its first...

Recoveries, reflation and wrecking balls

2 weeks ago - 03 January 2022 | Business

Marc Jones and Saqib Iqbal Ahmed The stocks bulls have stayed firmly in charge in 2021, surging energy and food prices have turbo-charged...

Tough commodities year for Nam

2 weeks ago - 31 December 2021 | Business

Staff reporter Healthier global appetite boosted commodity prices in the first 10 months of 2021, but a stronger Namibia dollar hampered the country...

Track mounted mammoth of the deep

2 weeks ago - 30 December 2021 | Business

Windhoek • [email protected] Debmarine Namibia are frontrunners in recovering marine diamonds, employing high technology, precision execution and total commitment to retrieve sparkling treasures from...

Beleaguered Swakop pop-up restaurant no longer happening

2 weeks ago - 30 December 2021 | Business

Swakopmund • [email protected] Due to too much opposition from the public, a High Court order, and the Swakopmund municipal council allegedly not sticking to...

Emerging entrepreneurs motivated

2 weeks ago - 30 December 2021 | Business

Swakopmund • [email protected] Impact Tank Namibia in partnership with Start-Up Namibia, GIZ, and Nedbank concluded a free national matchmaking event hosted in 10...

Commodities; What's in store for 2022?

3 weeks ago - 26 December 2021 | Business

Commodities outperformed other assets this year as a recovery from the pandemic boosted demand though gold's poor showing dented investor appetite.Heading into 2022, commodities, which...

Renewing its vow to innovate

3 weeks ago - 23 December 2021 | Business

Swakopmund • [email protected] Media Holdings (NMH) is the largest media house in Namibia which acts as an umbrella to three daily newspapers. NMH publishes the...

Sanlam says invest smart

4 weeks ago - 20 December 2021 | Business

Namibia has extended its digital innovation footprint with the launching of SmartInvest; a Buy Unit Trusts Online capability where customers can buy unit trusts from...

Katuta concludes and introduces 2022 intakes

1 month - 16 December 2021 | Business

The Katuka Mentorship Programme recently celebrated the successful completion of the 2021 edition and introduced the 2022 entrants.Sponsored by Bank Windhoek, the programme empowers and...

Latest News

Swakop completes N$7 million road...

16 hours ago | Infrastructure

Swakopmund • [email protected] Roads around schools at Swakopmund are going to become safer after the Swakopmund municipality recently announced it was going to...

Namibia’s desert lions in dire...

23 hours ago | Environment

Following reports and photos received recently of the Obab lion pride that roams the central western area of the Palmwag concession and the Skeleton Coast...

More lives lost due to...

23 hours ago | Ministries

Health minister Kalumbi Shangula has expressed his concern about the increasing number of people who are reinfected with Covid-19. Namibia recorded 1 876 reinfections since...

NaTIS tackles licence backlog

23 hours ago | Local News

Windhoek • [email protected] New bookings for student licences at NaTIS have been temporarily suspended so that the huge backlog can be made up.According to...

Grumpy’s fishing report

23 hours ago | Fishing

Angling the past week was great with the beaches being relatively quiet since most holidaymakers are back at work. Our pick of the week is...

‘Free water’ costs hundreds of...

1 day - 18 January 2022 | Local News

Windhoek • [email protected] The provision of free water to vulnerable communities in informal settlements since April 2020, has almost doubled the debt of municipalities,...

NSA secures funding for delayed...

2 days ago - 16 January 2022 | Local News

Windhoek ∙ Ogone Tlhage The Namibia Statistics Agency (NSA) will be able to conduct its census later this after securing funding for the...

The Audi Q5, SQ5 Sportback

2 days ago - 16 January 2022 | Motors

Following the Q3 Sportback and the e-tron Sportback, Audi now presents its third crossover utility vehicle, the first-ever Q5 Sportback. This coupé with dynamic lines...

Drones delivering to your doorstep

2 days ago - 16 January 2022 | Technology

Windhoek • [email protected] Namibia will most likely start using drones to deliver medicine to remote locations within the next few weeks.This comes after a...

Load More