Social media influencers soughtAccording to the statistical website Napoleoncat, Namibia had 782 000 Facebook users in April 2021, which account for 28.3% of its entire population, and 320 700 Instagram users, which accounted for 11.6% of the population. Individuals between the age of 25 and 34 years form the majority of these users.
To create awareness of its facilities to this age group and others, Namibia Wildlife Resort (NWR) invites social media influencers to be part of its first-ever Social Media Influencer Program from 1 July 2021 to 31 October 2021.
Over the years, NWR has seen how social media has become an essential part of how travellers decide on their next destination. For instance, if one sees a social media influencer posting about a particular destination, as an individual, it's normal to become curious about this place they are posting about.
“Therefore, we saw an opportunity to invite social media influencers through a nationwide callout for them to help us create relevant content about our facilities,” says Mufaro Nesongano, NWR Corporate Communications, Online Media and Sponsorships Manager.
“Through this program, an opportunity to showcase our lesser-known resorts will be presented. By using #NWRMoments, individuals will find all the relevant posts from the different influencers. These posts will also be available on our website. We will offer each influencer free accommodation, an opportunity to undertake an activity at our resorts, and meals for them and a partner, excluding drinks and transportation. The duration of each visit will depend on the distance of each of the places they travel to,” he said.
Social media influencers interested in partnering with NWR have until 31 May 2021 to submit a two-page proposal highlighting why they should be chosen. They will need to email their proposals to [email protected].
Each influencer will have the opportunity to visit any NWR facility with the sole aim of generating travel content for their followers as well as NWR social media followers.