Snow White project

Designer threads for rent

18 November 2021 | Local News

Andeline Wieland; Founder; “Our project is to make beauty, fashion and being socially acceptable available to everybody.”

Swakopmund • Leena Ndakevondjo

Beauty queen Andeline Wieland established the Snow White project in September 2012. She runs the project by renting out donated designer clothes from her “Snow White” boutique based in Kleine Kuppe, Windhoek.

Persons are encouraged to donate any formal dresses including costumes, wedding dresses, matric and pageantry outfits they no longer wear, to rent out. Rental fees are affordable and also include a dry cleaning fee. Andeline says that the project aims to yield sustainability in terms of a person wearing a super expensive dress only once. “This is what’s currently happening. People buy expensive attire, wear it once and then store it. I want to make beauty, fashion and being socially acceptable available to everybody. Everyone should be able to dress beautifully.”

Before the advent of Covid, Snow White was a hive of activity, with donations pouring in. “The pandemic had a huge impact on the boutique since no events took place. This meant a significant reduction in the number of donated items for about three months. Still, people opted to do photo shoots and this helped us stay afloat.”

Andeline says that an advantage of being able to rent a dress is the fact that she helps people look spectacular at a price they can afford. “The disadvantage is that clients sometimes do not return the dress, or bring it back damaged.”

Miss Namibia, Miss Supranational and Lize Ehlers are amongst the glamorous personalities who are regulars at the boutique and also donate items to rent. Wieland, who is a 2021 Miss Namibia finalist, encourages people to go and dig in their cupboards and donate to the project. For more information, visit the Snow White project page on Facebook and Instagram.

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