SA’s best-selling passenger car brand

24 November 2021 | Motors

Steffen Knapp; Volkswagen passenger car brand head; "Despite the vehicle supply challenges our brand is experiencing, our dealer partners displayed resilience to ensure that we maintain our leadership in the passenger car market."

In a year that has been adversely affected by the Covid-19 pandemic as well as a global shortage of semi-conductor chips, Volkswagen has remained South Africa’s best-selling passenger car brand in the first 10 months of 2021.

“In October, the Volkswagen brand including Volkswagen commercial vehicles, sold 5 614 vehicles, the locally-manufactured Polo was our brand’s best-selling model last month with 1 693 units delivered to customers,” said Steffen Knapp, head of the Volkswagen passenger car brand.

In the first 10 months of 2021, the Volkswagen passenger car brand has sold 51 381 vehicles in the local market. The Volkswagen Polo Vivo is the best-selling model with 18 241 units sold, 2 747 more units when compared to the same period last year. The T-Cross, the leader of the SUV segment, is now the best-selling imported model with 5 912 units sold from January to October.

“Despite the vehicle supply challenges our brand is experiencing, our dealer partners, which account for over 75% of total Volkswagen sales, displayed resilience to ensure that we maintain our leadership in the passenger car market in South Africa,” concluded Knapp.

Market share

The Volkswagen model range was bolstered by the market introduction of the new Tiguan in July and new Golf GTI in September. The new Tiguan, which is Volkswagen’s second best-selling SUV, has sold 1 301 units since its launch. Meanwhile, the new Golf GTI has sold 201 units during its first two months of retail.

Volkswagen commercial vehicles has improved its market share to 3.7% when compared to the same period last year. The brand delivered 4 356 units to customers in the first 10 months of 2021. The Amarok double cab is the best-selling model with 1 485 units sold and accounted for over 30% of the Brand’s sales. The T6.1 Kombi and Caravelle also reported good sales of 853 units during this period.

2022 will be an exciting year for Volkswagen. The Brand will introduce the new Polo, all-new compact SUV, the Taigo, and the new Polo sedan. Performance will be taken to the next level with the market introduction of the new Golf 8 R and Tiguan R.

For Volkswagen commercial vehicles, 2022 will also be an important year with the market introductions of the new Caddy and the highly anticipated new generation Amarok.

- MotorPress

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