Sage by Dee remembers Walvis Bay ordeals
Walvis Bay survived
30 September 2020 | Business
A local designer has come up with a range which is a symbol of hope for the coastal town.
Sage by Dee recently released its latest range of watches called Walvis Bay Closet Essentials Seasonal.
The watch brand is owned by entrepreneur Dianah Namases (33) who said that Walvis Bay endured many unforeseen tragic events such as the Twaloloka fire as well as the growing toll of Covid-19 cases, which led to concept of the new range of watches.
“Happiness and joy is what led me to design the featured Walvis Bay Closet Essentials Seasonal range. I am captivated by the sense of belonging to the harbour town and was excited to design watches that feature locations and street names from it,” said Namases.
The range features locations such as Tutaleni, Lagoon, Meersig, Narraville, Kuisebmond, Namport and Sea-Point on the watch face.
“Sage by Dee designs are aimed at cheering our locals up by presenting them with a watch that has areas they live in. These items should be owned boldly and worn with pride,” she added.
Namases said that although the lockdown measures and State of Emergency which were due to the Covid-19 pandemic brought many challenges to various business, it was not worth it to waste valuable time focusing on something she has no control over.
“I continued focussing on what will help me and my business to grow and stand out, no matter how slow the progress or process is. I didn't feel any setback on my business during lockdown,” said Namases.
She added that since a vast amount of time was presented by the lockdown, she used it to allow herself to learn how best to grow her brand once everything settled and also took time to learn new trades.
“Time is a luxury and needs to be used for a good cause,” she said.
Namases says that the relaxing of the Covid-19 restrictions has allowed her more time to read and come up with new designs for her accessories.
The entrepreneur, who is a traffic officer by profession, scooped the 2018 Simply You Magazine Lifestyle and Fashion Awards (SYMLAFAs) Favourite Accessories Award for her brand.
She was also inducted into the Namibia Business Hall of Fame as an emerging entrepreneur during the same year and saw her accessories showcased at the 2019 Windhoek Fashion Week.