Safari by CBK to feature at WFW
Expanding the brand
03 December 2020 | Events
Kim Matheus; Designer; “The collection is inspired by Aawambo traditional wear…”
Well-known designer Kaino Ipuleni Matheus (30) of Couture by Kim, features her CBK Safari line at this year’s MTC Windhoek Fashion Week (WFW).
The Swakopmund-based designer shared what inspired the collection which consists of eleven designs.
“The collection is inspired by Aawambo traditional wear, a material that was traded by Finnish missionaries. This was researched to fill the gap in our tourism fashion industry.”
According to Kim, the CBK Safari Line is unique and different from her other collections.
“This line is designed as a long-lasting collection. The plan is to change the designs only every two to three years. We made a big investment in this collection, spending a lot on photo shoots and the creation of a professional website for selling it to fashion buyers and for online purchases. I am also working with locals to increase productivity and have our designs brought to life.”
Kim graduated with a higher diploma in visual arts as well as an honours degree in tourism management and geography from the University of Namibia.
She says that the tourism and fashion industry drew her to her current concept.
“Tourism means art and everything else sold and made, is art. I love creating and this made me look at the gap we have in the tourism industry, namely clothing. Most of the safari clothes available here come from South Africa. While it does speak ‘Africa’, except for leather shoes and bags, does is scream ‘Namibia’?”
It was the first time for her to be chosen to showcase her work at WFW.
“I feel like I know what it means to showcase at a national show but I’m pretty nervous and excited that I got the opportunity to showcase my Safari collection as it still needs to reach the world.”
There are several other Namibian designers showcasing their collections like Strike by Ally Tobias, Ondahala by Beata Hamalwa and Tjai_Creations by Maija Katjaimo.
International designers include the award-winning Kasonde Nkole of Kasslita Designs and Kabaso Nkandu of Nkanda Yatu Designs, both from Zambia.
“I am honoured and appreciate being part of all the designers. It’s not often you are given a platform to be recognized for your hardworking and creativity.”
The Windhoek Fashion Week started on 1 December. The annual event which is taking place for the fifth year, concludes on 6 December.
The Safari by CBK line will hit the runway on 4 December during slot 3 of the fashion week at 22:30.