Namibia National Geographic’s top travel destination
23 February 2020 | Tourism
The International science and tourism magazine National Geographic published a list of the top 20 travel destinations for the year, calling these countries “overlooked but needing your attention”.
Namibia scooped up first place on the list.
“Such a ranking is extremely valuable,” says Gitta Paetzold, managing director of the Hospitality Association of Namibia (HAN).
According to her, this achievement is mainly due to the excellent advertising work of companies such as Natural Selection, their team and the marketing agency in England.
“Through strategically targeted advertising in the source market, relevant tourism publishers - and also National Geographic - are repeatedly made aware of Namibia,” Paetzold said.
For this reason, it is quite commendable what such companies can do for Namibia.
“This type of advertising isn't cheap,” Paetzold said. “Even if the article only mentions three or four selected lodges or new products, it brings Namibia to the fore as a travel destination.”
It makes travel enthusiasts aware of the country, which includes vacationers who would otherwise never have had the country on their radar. “But now they also want to travel to the spectacular country. And when they go on holiday, it doesn’t mean that one of the lodges mentioned is their destination. So the whole country benefits from such an advertising campaign,” she said.
Investors and product managers are credited for such advertising for “what they are for the country and the entire tourism industry, and on their own dime”.
It is a valuable contribution to Namibia, especially because of the current financial crisis, which the Namibian Tourism Council (NTB) alone could never have handled.
“Few travel destinations can compete with Namibia's raw, pristine beauty and adventures,” according to the National Geographic website. “Add a big anniversary and eye-catching new lodges to the mix in the undeveloped south of the country, and Namibia is a country that you should see in 2020.”
The focus is on this year's 30th independence celebrations.
National Geographic selected Panama (2nd place) as another top holiday destination, followed by Brisbane / Australia, Yerevan / Armenia and Pakistan.