MultiChoice, Africa Magic announce 8th edition of AMVCAs

09 December 2021 | Art and Entertainment

Staff Reporter

Africa Magic, in association with MultiChoice, has announced the call to entry for the eighth edition of the Africa Magic Viewers’ Choice Awards (AMVCAs). Entries opened on Friday, 3 December, and will close on Friday, 14 January 2022.

Films, made-for-television movies or television series previously entered or nominated for an award, or awarded a prize in another film and television competition, are eligible to enter. In addition, all films, made-for-television movies or television series are eligible if they were broadcast, publicly screened or exhibited from 1 December 2019 to 30 November 2021.

Hailed as the premium awards for film-makers in Africa, the AMVCAs has recognised and celebrated outstanding achievements in the African film and TV industry both in front and behind the cameras.

Following the seventh edition in 2020, plans for the next instalment were put on hold due to the Covid-19 pandemic and the concerns about the health and safety of all stakeholders.

The AMVCAs will now take place in Lagos, Nigeria, in 2022, with Amstel Malta as headline sponsor.

Against all odds

MultiChoice Nigeria CEO John Ugbe said: "Last year was indeed a tough one for the world with the global pandemic; however, the industry continues to thrive against all odds. We are proud of the improvements seen across different fields in the industry since the inception of the awards in 2013. “The eighth edition of the AMVCAs once again demonstrates our commitment to spotlight the immense talent we have in the African film and TV industry and promises to leave a much bigger impact than previous editions”.

For the eighth edition, organisers have announced the introduction of a new category - best online social content creator - in recognition of the growing popularity and quality of social media content across the continent.

"We are very excited about the category as we believe this will further underscore our commitment to represent all content creators and inspire new talent. There is no better time than now to recognise and celebrate this growing digital community as we stage the eight edition of the awards,” Dr Busola Tejumola, executive head of content and West Africa channels at MultiChoice Nigeria, said.

This edition will also see the return of the best Africa Magic original drama series, best Africa Magic original comedy series as well as the best dressed male and female, which will be voted for on the night of the event.

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