More than just a label

A good label not only gives identity to a product, but also helps a client make informed decisions.

25 February 2020 | Supplements

Although labels are critical when delivering and marketing a product and therefore need to have the right text, logos and information, this is not all.

Labels should also be backed by meaningful standards that go beyond the industry norm and basic legal requirements.

Labels should add value to the brand, sector and nation they are produced in, and so benefit not only the label-maker, but the economy as a whole.

Namibian Label Supplies (NLS) in Walvis Bay is a proudly Namibian company owned by Thorsten Goldmann, who believes his business is motivated and dedicated to delivering the very best quality labels and packaging solutions.

While based in Walvis Bay, the company also has a warehouse in Windhoek to better serve customers countrywide.

NSL has a vast product range, from labels to label consumables like ribbons and till rolls in many different sizes as well as TSC label printers.

“Our labels are manufactured in Namibia so we can offer the best prices at the highest quality. We are also authorised distributors for most of our packaging products. The fact that we order straight from the factory overseas, allows us to give customers the best price possible,” Goldmann says.

NLS has been operating since 2006, with its roots in the fishing industry. There was a need in this sector for labels in the manufacturing and traceability of fish products to conform to export regulations, and NSL became the first company to fulfil this need.

“We want to make sure we provide the sector with the very best quality labels and the most competitive prices as well as maintaining the best service level.”

Goldmann says he is grateful that the company was founded with the fishing industry as basis.

“This has enabled us to further grow and also go into another label market. Where previously companies would buy these labels from South Africa, they can now be bought from us. This would not be possible without the loyal and ongoing support of the fishing industry,” he said.

According to Goldmann, this relationship has a “great positive multiplier effect” on all stakeholders. Where other companies are taking a conservative approach, NLS employs more Namibians.

However, there are challenges Goldmann says. “I’ve noticed that, on a consumer and industry level, Namibian products can sometimes be viewed as not being up to standard, or in other words, other commercialised brands are preferred.”

He is of the opinion that this should not be the case.

“Even though we are still developing as a country, we have so much potential and all Namibian companies should be given a fair chance to prove themselves to consumer as well as industry markets. The most practical way we can improve our economy is to support local as far as we can,” he explained, adding that his labels help lift Namibian products to a higher level.

It is for this reason that NLS is passionate about developing long-term relationships with companies that have been doing business in Namibia for many years, as well as with upcoming enthusiastic entrepreneurs with revolutionary products that require the right set of equipment and labels to put them above their competitors’ brand and give them the leading edge in their packaging requirements.

Similar News

 

Weathering the storm?

1 week ago - 23 February 2021 | Supplements

Fisheries and its associated industries continue to be a vibrant sector despite numerous challenges. These include, but are not limited to, the most recent blows...

New look for Hangana Seafood

1 week ago - 23 February 2021 | Supplements

Hangana Seafood, a subsidiary of the Ohlthaver & List (O&L) Group, recently launched their new logo. The idea behind the change is the company’s...

Etosha Fishing: Serious about growth at home despite difficult...

1 week ago - 23 February 2021 | Supplements

The three-year ban imposed on pilchard fishing in 2017 remains in place without any clear decision by government on the way forward. Furthermore, Etosha...

The preferred seaport in Africa

1 week ago - 23 February 2021 | Supplements

The Namibian Ports Authority (Namport) handled 20 000 MT of bulk sulphur destined for the Zambian market, when a bulk sulphur bagging operation took place...

Your trusted medical supplier

1 week ago - 23 February 2021 | Supplements

Westmed, a local supplier of medical goods and services, was established in 2018. According to general manager Mandi van der Lith, the company’s vision is...

Fishing resource must contribute to shared prosperity ...

1 week ago - 23 February 2021 | Supplements

“Government should generate enough financial resources to address the challenges of poverty, unemployment, and under development. Marine resources should play a positive role in ensuring...

Namibian hake industry makes history

1 week ago - 23 February 2021 | Supplements

The Namibia hake trawl and longline fishery became the first in Namibia, and the second in Africa, to meet the globally recognised standard for sustainable...

The heavy toll of overfishing

1 week ago - 23 February 2021 | Supplements

The Marine Stewardship Council (MSC) - an environmental not-for-profit - says the world is missing out on enough protein to meet the annual needs of...

A seabird success story for conservation

1 week ago - 23 February 2021 | Supplements

Namibia’s hake demersal longline fishery has reduced seabird mortality by an impressive 98%. This is a huge success story for conservation and for the Southern...

The glue that holds the fishing industry together

1 week ago - 23 February 2021 | Supplements

The fishing sector is not only structured around those providing services to the industry, with associations like the Namibian Hake Association and the Monk and...

Latest News

Council wants to be planning...

54 minutes ago | Local News

Walvis Bay • [email protected] The Walvis Bay municipal management committee approved an application to be submitted to the Minister of Urban and Rural Development...

House issue tackled in Walvis...

59 minutes ago | Local News

Walvis Bay • [email protected] The Walvis Bay municipal council is devising strategies to tackle the housing crisis in Walvis Bay. Mayor Trevino Forbes...

Grumpy’s Fishing Report

1 hour ago | Fishing

February is truly one of the top fishing months along our beautiful coastline. The first interclub competition was also held at the Winston wreck area...

Grumpy’s Fishing Report

1 hour ago | Fishing

February is truly one of the top fishing months along our beautiful coastline. The first interclub competition was also held at the Winston wreck area...

African Vocals entoesiasties oor liefdadigheid

1 hour ago | Local News

Swakopmund • [email protected] Die a capella-groep, African Vocals, het onlangs ’n liefdadigheidsprojek in Swakopmund se DRC- informele nedersetting van stapel gestuur met die doel...

Vroulike taxibestuurder maak wesenlike verskil

2 hours ago | Local News

Swakopmund • [email protected] Die plaaslike entrepreneur Lavinia Ngodji (27) verbreek stereotipes deurdat sy, as ’n vroulike taxibestuurder, ’n veiliger opsie vir ander vroue en kinders...

Anguish as footballers die in...

21 hours ago | Accidents

Henties Bay/Swakopmund/Windhoek • [email protected] and [email protected] Young soccer players from Henties Bay endured a horrific ordeal on Saturday night when an accident...

Namport and Namfi partner

21 hours ago | Business

Walvis Bay •[email protected] The Namibian Ports Authority (Namport) and the Namibian Maritime Fishing Institute (Namfi) signed a memorandum of understanding (MoU).According to Namfi...

Eerste skatting van Namibië se...

22 hours ago | Environment

Kus Die Namibiese eilande se mariene bewaringsgebied (bekend as NIMPA), wat 25% van die algehele kuslyn van Namibië beslaan, en een van die...

Load More