Miss Palm Beach revamped

Beauty pageant

29 November 2021 | Events

Bernhard Likuwa; Managing director; “We decided to host competitions in each region, where the three winners will then represent her region…”

Swakopmund • [email protected]



Alpha Events and Management will be embarking on a year-long campaign to revive and restore the Miss Palm Beach beauty pageant to its former glory.

Miss Palm Beach event was a one-of-a-kind annual event, which was last hosted ten years ago by the Swakopmund junior town council. Girls and young ladies from all over Namibia competed for the coveted Miss Palm Beach Mini and Miss Palm Beach Senior titles. “This event is still remembered as one of the most outstanding entertainment shows ever to hit the scenic town of Swakopmund,” Bernhard Likuwa, the managing director of Alpha Events and Marketing, said.

He added that the show was embraced for promoting the beauty of the Mole and the town historic and monumental heritage. “Apart from the beauty pageant, the event had a vibrant aura to it, with large audiences pulled by live music and great performances by the best in the local music industry. The event used to pull a crowd of close to 5000 people.”

According to Likuwa, the plan is to host beauty pageants in all 14 regions, throughout next year. “The top three of the respective pageants will then represent their region at the main event, with a total of 42 beauties competing.” Miss Palm Beach (the main event) will take place over the course of four days with elimination rounds. “The first round will see all 42 participants in action. Thereafter 28 ladies will advance to the next round and the third and final round will have 14 participants.”

The main event will be hosted under the theme ‘Our beach – Our heritage’. Likuwa stated that the aim is to identify and promote modelling and sport talent through the pageant. “We want to groom the Namibian modelling industry, promote self-confidence in younger girls and young adults, and eliminate the perception gap between men and women that lead to gender base violence.” At the same time, the organisers also want to create a platform for social and community talks on alcohol and drug abuse, market Swakopmund and bring in new investors.
“We want to recreate a fun-filled and unforgettable annual event and give exposure to local talent. We want to empower and give hope to orphans and vulnerable persons by creating a trading platform for SMEs and local businesses. Our ultimate goal is to make Miss Palm Beach a SADC event.”

The launch is scheduled for 23 to 26 December 2021 in Swakopmund, with local food vendors and musicians participating. The various beauty pageants will be hosted as follows: Miss Otjozondjupa (28– 30 January), Miss Omaheke (25– 27 February), Miss //Kharas (1 – 3 April), Miss Hardap (29 April – 1 May), Miss Erongo (3 – 5 June), Miss Kunene (1 – 3 July), Miss Omusati (29 – 31 July), Miss Ohangwena (5 – 7 August), Miss Oshikoto (9 – 11 September), Miss Oshana (1 – 3 October), Miss Kavango West (23 – 25 October), Miss Kavango East (5 – 7 November), Miss Zambezi (27 – 29 November), Miss Khomas (11– 13 December) and the main event Miss Palm Beach Namibia (28– 21 December 2022).

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