Ministerial delegation visits “Ein Platz an der Sonne” film set in Arandis

15 September 2021 | Art and Entertainment

The Minister of ICT, Peya Mushelenga led a high-level government delegation on a site visit to a multi-million dollar international film production currently busy with filming at the coast.

The filming of “Ein Platz an der Sonne” is a first since the advent of Covid-19.

The aim of the visit was to expose the leadership and multi-sectoral stakeholder agencies to the economic impact of foreign productions in Namibia.

According to Namibian Co-Producer and Facilitator of the production, Joel Haikali of Joe Vision Production who was instrumental in bringing the international production to Namibia, over 1644 Namibians are employed on the production in front and behind the camera.

This includes award-winning actor Girley Jazama, who plays the female lead alongside German actor Leonard Scheicher.

Haikali indicated that it took two years of pitching against South Africa to convince German executive producers to pick Namibia as a location.

He highlighted the challenges faced by local facilitators to attract more foreign investment into the sector with a lack of incentives and beneficiations to investors.

He also emphasised the need to find best collaborative models amongst the various government agencies to smoothen processes and ensure that most of the budget spent remains in Namibia and not in South Africa as has largely been the case for years.

“The challenges on the ground re-emphasized the need for the creative industry to be acknowledged as an economic contributor with numerous spin offs to other industries such as hospitality, transport, cultural SMEs and much needed employment creation. Therefore, it is crucial to fast-track industry incentive packages for foreign and local investors as well as local industry players.”

The Director and Author of the Film, Lars Kraume and Executive Producer Thomas Kufus received the delegation and highlighted their excitement on filming in the Namibia.

While better offers were received from German and South African studios, they were convinced that filming on location in Namibia would benefit the type of story they are telling.

The film is funded through German subsidies and other private investors to the tune of N$130 million.

After visiting the film set and warehouses of the production, minister Mushelenga acknowledged that the visit gave a clearer picture of the foreign direct investment attracted to the country by film industry players and the need for the government to look critically into this sector.

“The importance of collaboration to ensure that we have incentives for foreign producers cannot be overemphasized. Our young people need employment and after today with what I have seen, I am more than convinced that this sector can alleviate unemployment and bring development to our country”, he said.

UNESCO estimates that the Creative Industries globally generate about USD 2.3 trillion while providing 30 million direct employment opportunities.

In Africa, this translates to about 58 billion dollars of which only 5 billion is directly generated by the film industry because of its under development and lack of facilities and subsidies.

The deputy minister of industrialization, trade and SME development, Verna Sinimbo stated that her ministry has already forwarded the Cultural & Creative Industries sectoral draft to the office of the Attorney General for review and with the hope that its realization will help attract more film investment to the country.

The deputy minister of education arts and culture, Faustina Caley called for continuous collective collaboration between the different stakeholders for further investment in youth development and training.

Her Ministry is working together with the National Arts Council in that regard.

Erongo governor, Neville Andre said his office is open for engagement and was happy to have witnessed many young Namibians being included on the production.

The mayor of Swakopmund Louisa Kativa, indicated that council will find ways to work with industry players and assist with preservation of props used on set for Namibia to have a collection that can be used in future productions.

The Namibia Film Commission’s Board chairperson Abius Akwaake highlighted Namibia’s competitiveness as a film destination with films such as The Mummy, Mad Max, Flight of the Phoenix filmed on location in the country.

However, with countries like South Africa, Morocco, Kenya, and Rwanda offering incentives to foreign producers, Namibia can anticipate a significant drop in attracting film investment.

Therefore, deliberate efforts must go into fast tracking incentives and repositioning the country as the film destination of choice in Africa.

The production commenced on 30th August and will be filmed in the Erongo, Otjozondjupa and /Khomas regions, until October 2021.

This work of fiction follows a young German anthropologist on a study mission in the midst of a war, through the then Deutsch Süd West Afrika, in an attempt to disprove the race theory.

His journey sees him trying to find a young Herero woman he met in Berlin, during a colonial exhibition.

Similar News


Uniting dance and art

2 days ago - 14 October 2021 | Art and Entertainment

Swakopmund • [email protected] Dance Factory Swakopmund in collaboration with the Swakopmund Arts Association recently hosted the “Unity is Separation” event at the Woermannhaus Gallery.The occasion...

Revolutionary Rap Battle Conversations

6 days ago - 10 October 2021 | Art and Entertainment

Swakopmund • [email protected] Lyricists set the stage alight during the fourth instalment of Rap Battle Conversation under the theme “The Revolution” at Desert...

Unity in Separation

1 week ago - 07 October 2021 | Art and Entertainment

Swakopmund • [email protected] The Swakopmund Arts Association and Dance Academy Swakopmund have collaborated to host the “Unity in Separation” event taking place on Saturday...

The sky is the limit

1 week ago - 06 October 2021 | Art and Entertainment

Swakopmund • [email protected] The Little Big Things special group art exhibition opened at the Woermannhaus Gallery on Friday.The exhibition, which is organised by...

Somizi spotted at the coast

1 week ago - 05 October 2021 | Art and Entertainment

Walvis Bay • [email protected] Well-known South African socialite Somizi Mhlongo (48) recently made a visit to Namibia’s harbour town to make a cameo...

Namibia invited to the Oscars

2 weeks ago - 30 September 2021 | Art and Entertainment

The Namibia Film Commission (NFC) has invited local film makers to submit their work in the category for the International Feature Film and or Documentary...

Swakopmund Jazz Fest in the pipeline

2 weeks ago - 30 September 2021 | Art and Entertainment

Swakopmund • [email protected] In the absence of the annual Swakopmunder Musikwoche, the town will host the first ever Jazz Up Festival from 12...

A successful Paint and Prosecco at The Heartbeat

2 weeks ago - 29 September 2021 | Art and Entertainment

Swakopmund • [email protected] Art enthusiasts put their painting skills to the test during The Heartbeat Recreation Hub’s Paint and Prosecco event on Saturday. Participants...

The heARTtbeat

3 weeks ago - 23 September 2021 | Art and Entertainment

Swakopmund • [email protected] The Heartbeat Recreation Hub hosts the Paint and Prosecco event on Saturday. According to organiser and owner of The...

De Sousa, Müller Ace royalty

3 weeks ago - 21 September 2021 | Art and Entertainment

Swakopmund • [email protected] Shekinah de Sousa and Delano Müller were crowned Miss and Mr Ace Models Coastal respectively, during the coronation ceremony...

Latest News

First-ever career week at Duinesig

14 hours ago | Education

Swakopmund • [email protected] Duinesig High School hosted its first-ever career week from 11 to 15 October. Universities and colleges joined forces as exhibitors and...

Volkswagen Caddy to retail in...

14 hours ago | Motors

Volkswagen Commercial Vehicles will be launching the new Caddy in South Africa from November 2021. The Caddy was first launched in the local...

Vaccination uptake not satisfactory ...

14 hours ago | Ministries

The number of new Covid-19 infections have significantly decreased in the past few weeks. Health minister Dr Kalumbi Shangula stated that the decline in...

Blue Waters up against Pro-Ed...

20 hours ago | Sports

Blue Waters will face Pro-Ed Old Boys Cricket Club I in the final of this year’s edition of the Coastal T20 Cricket League.Helmut Mack confirmed...

Elderly person murdered

1 day - 16 October 2021 | Crime

The police are appealing for help from the public to find the suspects wanted in connection with a murder and a housebreaking with intent to...

Kudus II ready for Unam...

1 day - 15 October 2021 | Sports

Walvis Bay •[email protected] The FNB Kudus II team will meet the University of Namibia (Unam) II in a Namibia Rugby Union (NRU) reserve...

World Food Day supported

1 day - 15 October 2021 | Local News

Swakopmund • [email protected] Hodago Fishing handed over 25 food parcels to the office of the governor, in support of World Food Day that...

Hydrogeological map launched

1 day - 15 October 2021 | Environment

Windhoek • [email protected] The minister of agriculture, water and land reform says that, in his opinion, a total ban on prospecting and mining activities...

NCAF workshop conducted

1 day - 15 October 2021 | Ministries

Swakopmund • [email protected] An estimated 50 stakeholders from various institutions attended the seventh National Conservation Agriculture Forum (NCAF) workshop which was conducted...

Load More