Matheus to launch CBK Safari line
Culture embedded in fashion
28 October 2019 | People
Kim Matheus;Fashion designer; “The collection is resilient to all seasons…”
Kaino Ipuleni Matheus (29), aka Kim, is taking the local fashion industry by storm.
Kim is the creative executive at Kimatheus Boutique, also known as CBK (Couture by Kim), who creates her own designs. Here she shares more about her latest collection – the CBK Safari Line.
“Couture by Kim Safari is a unisex clothing line that was created with odelela and dyed in the safari colour palette. We have shoes and safari bags for both genders as well. The collection is resilient to all seasons and can be styled in many ways as safari wear, classic wear, and casual wear as well as traditional wear with a modern twist.”
She says her target market includes craft shops, tourism companies specialising in cultural and heritage travel, as well as people who are into fashion and travel.
“We’re also targeting companies who would like to gift international visitors after visiting our country. Our biggest vision is to sell this line in Finland because they were the missionaries that introduced odelela to the Aawambo and influenced it as an authentic cultural tradition.”
How is the CBK Safari Line unique from other her other collections?
“This line is designed as a long-term collection. The plan is to change the designs every two to three years,” she says. “We made a big investment in this collection, spending a lot on photo shoots and the creation of a professional website for selling it to fashion buyers and for online purchases. I am also working with locals to increase productivity and have our designs brought to life.”
Kim graduated with a higher diploma in visual arts as well as an honours degree in tourism management and geography from the University of Namibia. According to her, surrounding herself in the tourism and fashion environment drew her to this concept.
“Tourism means art and everything else sold and made is art. I love creating and this made me look at the gap we have in the tourism industry, namely clothing. Most of the safari clothes available here come from South Africa. While it does speak ‘Africa’, except for leather shoes and bags, does is scream ‘Namibia’?”
The CBK Safari line will be launched on 29 and 30 November at the National Art Gallery of Namibia in Windhoek. Tickets are available on request made via email ([email protected]) at N$250 for standard and N$480 for VIP tickets (includes a hamper).