Life in and after lockdown
Businesses had to strategize on ways to survive the Covid-19 pandemic.
18 August 2020 | Business
Theunis Keulder; Business owner; “We launched the #LifeAfterLockdown campaign to provide new activities for locals.”
Covid-19 and its restrictions has cornered many individuals. While some businesses were forced to close down, others saw the situation as an opportunity to expand and grow their business.
Catamaran Charters and Sandwich Harbour 4x4 owned by Theunis Keulder took the bull by the horns and launched numerous new products.
“Covid-19 changed our business model and we had to come up with innovative ideas. We launched the #LifeAfterLockdown campaign with the idea to offer new activities at reduced rates specifically catering for Namibians.”
Keulder said that they launched three brand new products.
“The first product we launched is a sundowner sailing cruise with t catamarans departing daily at 17:00 and returning at 19:00. We know exactly how much our locals love a sundowner and thought it would be a great addition to the cruises we already have on offer.”
This excursion is specifically designed for Namibians and SADC residents.
“We do not really offer it to overseas tourists. We are also offering a 35% discount on our standard dolphin cruises.”
The Sandwich Harbour 4x4 dune driving academy was also recently launched.
“The academy aims to teach Namibians to drive in the dunes. We are offering dune driving courses in our Kuiseb Delta concession. Participants are also afforded an opportunity to drive to Sandwich Harbour as part of this course.”
The excursion can be finished in style with optional overnight camping in the Kuiseb Delta concession area.
In addition to the aforementioned initiatives the Catamaran Charters sailing academy was also launched.
“Through the academy we will offer internationally recognised sailing theory and practical sailing to Namibians. We will also offer practical training to graduates who need practical sea-time as part of obtaining their skippers tickets.”
The academy is ideally positioned to offer entry level sailing courses for school leavers on a gap year. All sailing will be conducted in the protected bay of Walvis Bay. Theoretical courses are presented at the lecture facilities in Walvis Bay.
According to Keulder, he is just waiting for the relevant approval to start with the classes for the sailing academy.
“We are hoping for the best and we have high hopes to cater for our local communities.”
Catamaran Charters also hosts overnight trips allowing guests to sleep on the catamarans at Pelican Point under the stars.
“Our business operations have been halved due to the pandemic and we are trying all we can to keep our staff and not retrench them.”