Jericho is back!
Latest album imminent
13 May 2020 | Art and Entertainment
Jericho; Rapper; “People are forcing me to come back…”
Multi-award winning rapper Jericho Gawanab (39) – simply known as Jericho to his fans – is hard at work finishing his latest album.
During a recent interview, the “Still love u” hit maker, said he has made a musical comeback thanks to demands from his fans and music lovers.
“People are ‘forcing’ me to come back since I have been away from the industry for a while. They see that things in hip hop are not moving as they did in my time,” Jericho said.
Now residing in Karibib, Jericho says although he has made the transition to start serving God as a born again Christian, his new music maintains the same elements of relevance as it did then.
“I believe in God and I forgive people, but I still talk about life in the streets. If you listen to all my albums, you will hear that I always had God in it. It was a planned thing then already. It was like a seed which was planted and getting ready to grow,” he said.
The 2011 NAMA Male Artist of the Year has been in the studio working on his latest 14 track album called God’s son (People forget, I don’t), which will be released soon.
“I am now trying to educate people through this process and get the Word out there. I could have done one song just to say thank you to God, but I felt like I owed God a lot and that’s why I am doing a whole album.”
The rapper said that although the music industry has grown, it is now at a standstill and Namibian artists need to be more authentic instead of trying to sound like artists from oversees.
“I think many changes can still be made. The industry can still grow. Hip hop has also changed from what it used to be. Now we have trap music, the beats have changed and even the way people put words together has changed. We are copying a lot from the United States and we are trying [too much] to be like them. We are trying to do whatever we see on television, rather than being creative and thinking out of the box and doing our own thing, which people in our country can relate to,” he said.
The rapper was on a quick visit to Swakopmund to complete a few scenes of a music video on a song called “No Lie”, for which he collaborated with Swakopmund-based artist Smartboy and Angel.
His discography includes the well-received Check who’s back (2006), Lights Out (2007), Street Fame (2010) and Solid (2015) albums.