Innovative businesswomen awarded

Iron ladies

13 July 2020 | Business

Ruth Martnez-Lago, IFAC – “The next step is to grow the business to provide our services to other African countries and to the rest of the world.”

Walvis Bay •[email protected]

Local entrepreneur and food safety consultant Ruth Martinez-Lago was one of 54 ladies from across Africa who emerged as a winner in the Woman in Africa (WIA) philanthropy foundation competition, WIA54.

Each year the foundation selects 54 women entrepreneurs from 54 African countries, who have created start-ups with the most innovative and high-growth potential companies or initiatives with already proven traction.

Martinez-Lago said that the start-ups should address issues from nine sectors identified by the World Bank for Africa. These are education, health, agriculture and the food industry, financial technology, digital technology; climate and sustainable development, creative industries and the beauty industries.

“Our business, Iyalago Food Assurance Consultants, was fortunate to be considered as it tackles issues in the health sector.”
Iyalago Food Assurance Consultants (IFAC) is the brainchild of Martinez-Lago and Vera Iyambo. Established in April 2017, IFAC aims to assist food establishments in Namibia to implement and manage food safety and quality management systems.

The two iron ladies behind IFAC each have over 13 years’ experience in the fishing industry and hold Bachelor of Science degrees in fisheries and aquatic sciences from the University of Namibia.

Martinez-Lago said she submitted an application for the WIA54 competition.

“The competition had 3800 entries of which 144 were selected as finalists and 54 winners were announced on 25 June 2020. I was one of three Namibians that entered and was selected as a laureate representing Namibia. The selection process was conducted by one of the leading management consulting firms in the world and a major patron of the Women in Africa Initiative, Roland Berger. The selection process was credible and based on merit.”

The winners reap numerous benefits.

“One benefit is being mentored for a year by large organisations or patrons of the WIA initiative and experienced business women. Other benefits include visibility and high level networking with WIA club members and other entrepreneurs from different African countries.”

Martinez-Lago says being selected also indicates that the work IFAC does in helping food businesses produce safe and high quality food, is highly valued in Namibia and Africa.

IFAC also started a graduate mentoring program in its start-up phase.

“We take in a graduate or two per year. We mentor and train them in food safety and quality assurance aspects of the food industry so that they can obtain the necessary skills and knowledge to become employable in the food industry.”

Martinez-Lago says she is very excited about the future.

“Being an entrepreneur has taken me out of my comfort zone and made me realise that I can do more given the opportunity. Being a WIA laureate will open doors for me in a big way. The next step is to grow the business to provide our services to other African countries and to the rest of the world.”

Similar News


Restaurantbedryf langs die kus toon tekens van herstel

1 day - 24 October 2020 | Business

Swakopmund • [email protected] Restauranteurs aan die kus sê dat hulle kwale stadig maar seker besig is om ’n onaangename herinnering te word ná die...

Designed to support local

1 week ago - 13 October 2020 | Business

The Buy Local Grow Namibia campaign which was officially set in motion on 1 October 2020, continues to gain momentum.The campaign which is set to...

#GrowYourBusiness talks launched

1 week ago - 13 October 2020 | Business

Standard Bank Namibia and the Namibia Economist launched series of online #GrowYourBusiness talks to inspire business owners and provide them with guidance, monitoring and management...

New life breathed into old mine

2 weeks ago - 07 October 2020 | Business

Swakopmund • Erwin LeuschnerDiamond company Namdeb announced the successfully sale of the Elizabeth Bay mine to Sperrgebiet Diamond Mining (SDM), a subsidiary of the Lewcor...

Op die oewer van die Omarururivier

2 weeks ago - 06 October 2020 | Business

Omaruru Die Rivendell-veiligheidsdorp op Omaruru word op die oomblik teen ’n beraamde koste van N$30 miljoen opgerig. Wanneer dit voltooi is, gaan dit uit...

Gholflandgoed vir hawedorp beplan

2 weeks ago - 06 October 2020 | Business

Die bestuurskomitee van die Walvisbaaise munisipaliteit is ten gunste daarvan dat grond aan President's Links Estate beskikbaar gestel word vir die ontwikkeling van 'n gholflandgoed...

Nantinda leads in uncharted waters

2 weeks ago - 06 October 2020 | Business

Lüderitz The general manager (GM) of Hangana Abalone, Aune Nantinda joined the O&L team as production manager at Hangana Seafood last...

Teachers thanked with free flight tickets

2 weeks ago - 05 October 2020 | Business

On the occasion of World Teacher’s Day, Qatar Airways gives away 21 000 complimentary tickets to teachers to thank them for their vital work in...

Support for 2021 census

3 weeks ago - 04 October 2020 | Business

Old Mutual handed over a sponsorship of N$120 000 to the Namibia Statistics Agency as a means to mobilise Better Data, Better Decisions and Better...

Sage by Dee remembers Walvis Bay ordeals

3 weeks ago - 30 September 2020 | Business

Walvis Bay • [email protected] Sage by Dee recently released its latest range of watches called Walvis Bay Closet Essentials Seasonal.The watch brand is owned...

Latest News

Vroue blink uit in politiek

12 hours ago | Politics

Swakopmund • [email protected] se komitee vir vrouebelange het Saterdagoggend ’n mylpaal gevier: Vyftien vroue van die Erongostreek sal onder die vaandel van die party deelneem...

Prediger to share on Pangolins

12 hours ago | Events

Pangolins are considered the most trafficked mammal in the world, but very little research on this mammal and its behaviours have been done.Despite this, many...

Reshaping realities

15 hours ago | Economics

The Covid-19 pandemic has undoubtedly eroded the overall improvement in risk-reward scores seen across Africa in recent years, but this should not deter investors. Africa’s...

Four new Covid positive cases...

19 hours ago | Health

The minister of health and social services Dr Kalumbi Shangula announced 78 new cases and 27 recoveries. Shangula explained that 1 150 results were...

Restaurantbedryf langs die kus toon...

1 day - 24 October 2020 | Business

Swakopmund • [email protected] Restauranteurs aan die kus sê dat hulle kwale stadig maar seker besig is om ’n onaangename herinnering te word ná die...

Cricket festival keeps on going

1 day - 24 October 2020 | Sports

Walvis Bay The annual Coastal Cricket Youth Festival sponsored by Walvis Bay Salt Refiners and hosted by Cricket Namibia, is being hosted for...

Covid’s real impact on the...

2 days ago - 23 October 2020 | Economics

The Covid-19 pandemic is a crisis like no other, and there was a substantial degree of uncertainty around its impact on lives and livelihoods. “Governments...

Geingob kommentaar ‘nie haatspraak’

2 days ago - 23 October 2020 | Government

Swakopmund • [email protected] Oomblikke ná President Hage Geingob sy gevoel oor wit stemmers geuiter het, het ’n storm oor sy opmerkings op sosiale media...

Calling all dancers

3 days ago - 22 October 2020 | Art and Entertainment

Walvis Bay •[email protected] The Namibia Dance Sport Academy is hosting the Global Dance Supreme – Namibia online qualifiers from 1 to 3 November...

Load More