Domestic tourism campaign launched
The Namibia Tourism Board (NTB) in collaboration with the Namibia Broadcasting Corporation (NBC) launched the Domestic Tourism Campaign in Swakopmund.
The campaign includes destination marketing efforts by the NTB through the NBC.
NBC filmed and produced the advertisements to encourage domestic travel among Namibians. These advertisements will take up prime time spots on NBC’s television channels and will also be converted to audio for use on NBC radio.
The NBC and NTB social media presences will also be utilised in this promotion venture.
The NBC also announced special rates for tourism based businesses to allow them to promote their businesses in these tough times.
Several private institutions joined in with special offers in the hope of attracting Namibians and travellers from other SADC countries.
“The fact that Namibia is considered a high-risk destination mainly by our source countries like Germany, the United Kingdom and the United States is gravely impacting us,” said NTB board chairperson Madelein /Gôagoses.
She added that experts believe that for the foreseeable future, domestic travel will be more dominant than previously thought.
“Tourists will have doubts regarding travelling internationally, hence promotional activity should concentrate on domestic and regional tourism.”
The advertisements were shot at Gross Barmen, Popa Falls and Etosha National Park, but /Gôagoses says she hopes to further promote the scenery of Namibia if funds permit.
She called on all tourism-based businesses to join NTB in promoting domestic tourism.
Current offers will run until March 2022, and will be revisited in January 2022 to promote local travel during the Easter season.
The Swakopmund economy was built on a vibrant tourism sector, but more than a year after this sector came to a grinding halt, the town’s mayor Louisa Kativa, is excited to welcome the Domestic Tourism Campaign.
“This gathering not only gives hope to the tourism fraternity but is instrumental in changing people’s perceptions of Swakopmund, which is establishing itself as one of Namibia’s most vibrant, creative and exciting tourist destinations,” Kativa said.
According to the director general of NBC, Stanley Similo, he is proud to be part of the solution to what is currently one of Namibia’s greatest challenges.
“All over the world, countries are starting to get back to where they were before Covid-19, but for Namibia it has been a very long and painful journey. We have experienced business closures, job losses and the shutdown of industries. Our focus has always been how we as the NBC can help,” Similo said.