Changing the way ­business is done

Namibia and its landlocked neighbours will greatly ­benefit from the newly ­inaugurated container ­terminal in the long run.

08 October 2019 | Infrastructure

The recently inaugurated container terminal at the Port of Walvis Bay can change the way Namibia conducts business, says communications strategist Usi //Hoebeb.

“Increasing the throughput capacity of the port in terms of its container traffic can open up a world of opportunities for Namport in facilitating increased trade between its southern African neighbours and their markets in the West, the Americas as well as the East. This translates into increased traffic and positioning not only the port of Walvis Bay, but Namibia as the ideal trade facilitator in the region.”

//Hoebeb said the newly inaugurated facility is already supported by the existence of the Trans-Kalahari and Trans-Caprivi Corridors, which open up both the central and south-eastern African trade routes.

“Our position will ultimately have untold financial and economic benefits for the country across a variety of sectors, notably in transport and logistics but also other peripheral benefits in other sectors.”

Usi //Hoebeb Communications, whose contract came to an end this month and which is owned by Hoebeb, served as public relations (PR) agency for China Harbour Engineering Company (CHEC) for the past four and a half years.

CHEC was contracted by NamPort to construct the container terminal on reclaimed land in Walvis Bay as part of its port expansion project. The container terminal was completed earlier this year and officially handed over to Namport at a ceremony on 1 August 2019.

Experience gained

For //Hoebeb the experience of working for an international company has been one of providing a service hitherto­ unknown to CHEC.

“We were reliably informed at the end-of-contract meeting that it is the first time that the company of which CHEC is a subsidiary, used a local PR agency to build relationships (bridge-building) with local communities, media and other stakeholders, and that this has now become a principle which may be rolled out to operations around the world. We are proud to be acknowledged by an international client as leading the way in changing mind-sets,” //Hoebeb said.

Upon being contracted as the PR agency, UHC developed a comprehensive communications strategy which took into account the socio-political and economic environment of Nami­bia. Ample consideration was given on how CHEC's corporate values­ could be integrated into ensuring greater understanding of not only its operations in Namibia but also the value of its role to Namibia's socio-economic development.

//Hoebeb says this was not an easy task.

“In the beginning we had to deal with preconceived and often prejudiced views on the role of Chinese business in Namibia. To some extent, these were understandable as many did not understand the importance of the project and the role of CHEC in assisting Namibia in achieving certain milestones in its socio-economic endeavours and drive.”

According to //Hoebeb, the challenges were bridged with the help of some open-minded, progressive thinking leaders who understood the importance of the project to the country and CHEC's role in the process.

He also commended the Chinese for their work ethic. “They operate with a focused mind-set which determines that you concentrate on a particular objective and ensure that you meet that before moving onto the next. In essence this means doing what you do to the best of your abilities, with focused energies and single-minded determination. In addition, we learnt that being certified does not necessarily make you an expert. Ensuring that the job is done expertly, makes you an expert.”

Similar News

 

MS Albatros to call at Walvis Bay

23 hours ago | Infrastructure

As the year draws to a close, some holiday makers from across the globe are already enjoying some much needed time off.Over the next three...

BHL shortens road link between Walvis Bay and the...

2 days ago - 15 October 2019 | Infrastructure

Walvis Bay • ContributedBuks Haulage Limited (BHL) has recently upgraded a 221km stretch of gravel road between Kaoma and Kasempa in Zambia to contribute to...

New terminal records improved container handling

2 days ago - 15 October 2019 | Infrastructure

Walvis Bay • ContributedThe terminal division deployed at the new container terminal efficiently managed to record 27 moves per hour for the vessel...

Namport honours its long serving employees

1 week ago - 08 October 2019 | Infrastructure

The Namibian Port's Authority (Namport) rolled out the red carpet to honour all long serving employees at the Annual Long Service Awards Cere­mony. A total...

Botswana Dry Port expands its services

1 week ago - 08 October 2019 | Infrastructure

The Botswana Dry Port, managed by Sea Rail Botswana, is undergoing a facelift at its premises at the Port of Walvis Bay. The dry...

Crane operators graduate

1 week ago - 08 October 2019 | Infrastructure

Thirty-two Namibian Ports Authority (Namport) Walvis Bay employees were trained to operate the four new Ship to Shore (STS) Cranes. These cranes were acquired by...

Crane operators graduate

1 week ago - 07 October 2019 | Infrastructure

Walvis Bay • Leandrea Louw Thirty-two employees of the Namibian Ports Authority (Namport) in Walvis Bay were trained to operate four new Ship-to-Shore...

New container terminal frees up space in harbour ...

3 weeks ago - 24 September 2019 | Infrastructure

Walvis Bay's new container terminal with a capacity of at least 750 000 TEUs per annum went online on 24 August and provides ample space...

All Namport STS cranes simultaneously operational

3 weeks ago - 19 September 2019 | Infrastructure

Walvis Bay The four brand new Ship-to-Shore (STS) cranes were for the first time since the commissioning of the New Container Terminal simultaneously operational...

First visitor for cruise liner jetty

1 month - 17 September 2019 | Infrastructure

After a prolonged absence, the Port of Walvis Bay's 2019-2020 cruise season will recommence on 18 October with the arrival of Phoenix Reisen's Albatros. ...

Latest News

Around the wicket

23 hours ago | Sports

The Namibia FNB Kwata Cricket Fun day took place at the Cricket Oval in Walvis Bay last Saturday. The fun day saw more than 270...

Science Week off to a...

1 day - 16 October 2019 | Science

Swakopmund • Iréne-Mari van der Walt The Scientific Society Swakopmund celebrates Science Week with a film festival from 14 to 18 October.The...

Meer as ’n Mercedes

1 day - 16 October 2019 | Motors

Swakopmund • Iréne-Mari van der Walt M + Z Motors Swakopmund het onlangs ’n opedag gehou waar Jan Alleman die kans gekry...

Nuwe komitee vir Narraville se...

2 days ago - 15 October 2019 | Local News

Walvisbaai • Leandrea Louw Inwoners van Narraville het onlangs 'n komitee aangewys as verteenwoordigende spreekbuis van die gemeenskap wat betref kwessies, uitdagings en ontwikkeling...

Nog 'n hupstoot vir kankervereniging

2 days ago - 15 October 2019 | Local News

Swakopmund • Leandrea Louw Die Erongo-tak van die Kankerver­eniging van Namibië (CAN) het Saterdag sy grootste, jaarlikse geldinsamelingsveldtog, die Hats and Roses-geleentheid, op Swakopmund...

Vloot vier 15 jaar

2 days ago - 15 October 2019 | Events

Die Namibiese vloot het op 7 Oktober sy 15de bestaansjaar gevier en Saterdag 'n ope dag as deel van die feesvieringe gehou. Om die verrigtinge...

NamGreenWood help herwin

2 days ago - 15 October 2019 | Local News

Swakopmund • Adolf KaureDie Swakopmund-munisipaliteit het tydens sy maandelikse agendavergadering NamGreenWood Ent CC toestemming gegee om herwinbare materiaal van die Swakopmund-stortingsterrein te verwyder. NamGreenWood het...

N$120 miljoen. se

2 days ago - 15 October 2019 | Energy

Arandis • Adolf KaureVisepresident Nangolo Mbumba het onlangs Sertum Ener­gy Namibia se N$120 miljoen-sonkragaanleg by Orano se Trekkopje-myn ingewy. Die 5 megawatt- fotovoltaïese aanleg lê...

Tjivikua at the helm

2 days ago - 15 October 2019 | Local News

The Walvis Bay Corridor Group (WBCG) has welcomed its new chief executive officer, Mbahupu Tjivikua, who joined the team on 1 October. Tjivikua has rejoined...

Load More