Women enhance business skills with CCBA support

Staff reporter
Coca-Cola Beverages Africa (CCBA) offered a face-to-face and online training programme in Namibia to help women entrepreneurs advance their business skills.

The Business and Entrepreneurship Training Centre’s entrepreneurship skills workshop, which offered counselling on how to be a successful and capable entrepreneur, was completed by 21 women.

After the training, 25 women received a start-up package of non-perishable goods and Coke products, which they can use to earn money. The training was a component of CCBA in Namibia's women and youth economic inclusion initiative.

"Because women and youth are integral to our continent’s shared success, we seek to empower them by enabling their economic inclusion throughout our markets on the continent," said CCBA Namibia public affairs, communication and sustainability manager, Enid Johr.

Three pillars of support

A total of 46 women have received training on how to recognise and seize new business possibilities, brainstorm innovative ideas, and get ready for and handle problems that entrepreneurs face.

“CCBA has adopted the three pillars of education, employability and entrepreneurship as a framework for its economic inclusion strategy.

“We define economic inclusion as the opening of gainful economic opportunities by providing access to markets and other economic activities leveraging the business and the entire industry.

“Our aim is to boost income, provide decent earning potential and improve skills and business knowledge for women, resulting in them accessing other opportunities,” Johr said.