Swakopmund is town of the year

Swakopmund has been voted as the town of the year in a popular South African ­competition.

23 June 2019 | Local News

Aili Gebhard; Swakopmund municipality; The whole region will ultimately benefit from this achievement.

The coastal “popular holiday destination” town of Swakopmund became Namibia's second reci­pient of the coveted kykNET Kwêla Town of the Year competition title.

Henties Bay won it in 2016.

Swakopmund municipality corporate and communications officer Aili Gebhard said the achievement means a lot for the town, its residence and Namibia as a whole. Swakopmund made it into the final round on two previous occasions.

“Persistence and hard work finally paid off. We are very excited and grateful for everybody who voted. The whole region will ultimately benefit from this achievement which could bring an increase in tourist ­visits and result in an economic boost.”

Gebhard commended Destination Swakopmund in particular and said the organisation and various other stakeholders really went the extra mile to secure votes and the sub­sequent victory in the competition.

She also called for continued cooperation to ensure Swakopmund defends the title successfully when the time arrives.

Gebhard said Kwêla has ­appointed Home Brew Films to shoot a 45-­second video clip of Swakopmund.

“The production company will visit the coastal town in due time. The clip will be aired continuously on the DStv kykNET Kwêla channel. Television adverts are extremely expensive and we are grabbing this opportunity to promote and attract more investors to our beautiful tourist friendly town with both hands.”

KykNET announced that Swakopmund won the competition by an impressive margin of votes.

According to the company the ­winning town received double the number of votes, compared to that garnered by the runner-up, Dullstroom in the Mpumalanga province, for the first time in the history of the competition.

Stilbaai in the Western Cape took the third place.

There are 30 towns in the annual competition, with Namibian towns competing alongside the nine South African provincial winning towns.

The winner received free ­publicity on national TV to the tune of R1 million while Kwêla will also host a massive festival, featuring top entertainers, in the winning town in September. Road signs announcing Swakopmund as 'Kwêla town of the year' will also be erected at the town's entrances.

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