Etosha earns more accolades
Position of fishing factory as a leading producer of quality canned fish products affirmed.
12 November 2018 | Business
Pieter Greeff; Etosha MD; “Our cannery is a world leader in processing and automation.”
The company managed the same feat in 2015 and 2017, and once again clinched the company of the year, exporter of the year and product of the year awards.
Etosha MD Pieter Greeff said the company produced more than 3,4 million trays with one tray containing twelve 400g cans each this year already.
Etosha is also preparing to celebrate the 5th anniversary of the launch of its home-grown EFUTA Maasbanker canned product which won in the product of the year category in December.
The company pioneered local value addition of horse mackerel in 2013, becoming the first to successfully can Namibia's national fish under its own EFUTA Maasbanker brand.
It was the first Namibian canned product to receive the NSI's Standard Mark of Conformity product endorsement. The EFUTA products are also Halaal certified and carry the Team Namibia product mark.
Initially launched in three flavours, namely tomato sauce, chilli and salt water, a curry flavour was added this year and a minced horse mackerel canned product. Etosha also introduced its own canned EFUTA Pilchard product.
The foundation of the company's business remains the canning of pilchards for world-leading brands such as Lucky Star and Glenryck-SA.
Etosha is one of the few manufacturers that imports raw product to be processed on local soil before being exported again.
“Against the backdrop of a dwindling local pelagic resource in recent years and the subsequent moratorium placed on pilchard catches, we imported in excess of 50 000 metric tons of frozen pilchards for processing on local soil since 2010. This is done in order to sustain business and earn valuable foreign currency for Namibia,” explained Greef.
The company is also a market leader for canned fish in Southern Africa with 99% of its product being exported for the market in South Africa.
The Lucky Star canned pilchard product sells at a premium price in the market due to the quality of the product.
“Our cannery is a world leader in processing and automation. No other cannery in Southern Africa has the advanced automated equipment used for processing fish and quality monitoring,” emphasised Greeff.
Canned fish is a key source of protein on the subcontinent. Canned pilchards form the single largest component of this market. Etosha Fishing's products contains no preservatives, is high in Omega 3 fatty acids, protein and selenium.
Quality assurance manager Linekela Kapundja added that Etosha established a quality management system based on the principle of ISO9001, a standard used by organisations to demonstrate the ability to consistently provide products and services that meet customer and regulatory requirements.
The company also uses HACCP as a measure to control food safety risks, which is certified by the NSI through an inspection and audit program. All products are inspected by the NSI and the South African National Regulator for Compulsory Specifications for compliance with canned food manufacturing regulations.
The company's internal quality management systems further provide assurance that a customer can consistently expect a product of high quality.
“All these efforts placed Etosha Fishing products among the best quality canned products, not just in Namibia, but in Africa and worldwide. Our products can be consumed by all people of any culture or religion and through these certifications our products act as ambassadors to the Namibian manufacturing and food industry outside of Namibia,” said Kapundja.
The NSI Quality Awards programme was introduced in 2012 with the aim of honouring companies that contribute to quality advancement in all sectors of the Namibian economy by having measurements and quality systems, procedures and processes in place that are in line with local, regional and international practices.
The programme also recognises companies who use quality advancement to support national economic development and growth.