Coffee at its best

One of a kind taste

10 June 2019 | Business

A.M Brew Coffee World owner Stephanie Brayshaw loves to talk about coffee, and looks forward to receiving visitors at her establishment.

The answer to any question remains “coffee” in every case for the local roast master.

She says green coffee beans have a relatively long shelf life, while roasted beans have a much shorter one.

“Besides that, coffee is at its best when freshly roasted (within 48 hours) and ground (immediately) before being brewed.”

These coffee principles are the passion and drive of the business idea behind AM Brew Coffee World.

Stephanie says that during a research experiment to measure the strength of alpha brainwaves, she went through the process of making coffee and remembered how much coffee a student consumes to stay awake.

“Caffeine has been reported to increase the strength and frequency of beta brain waves, which are associated with high alertness and fast thinking. It also has well-documented benefits to physical performance, and my test results showed this.”

The former civil engineer at NamWater moved to Swakomund, started with project management work at Rössing and then later at Langer Heinrich in mid-2008.

“Ironically or not, I approached the problem of the Langer Heinrich mine going down on care and maintenance by starting a coffee roasting in 2017.”

Before his death, her husband, Cobus, and a partner completed the first phase of an industrial site at 4823 John Otto Nankudhu Street in the new industrial area of Swakomund.

The fact that the mining industry is suffering heavily had an impact property sales. When her husband passed away in 2016 all the units of the premises were still available, this was by the end of 2017.

“In between my neighbour Marietjie started investigating all the smoke and sometimes burnt chaff smell emanating from the garage.”

Stephanie obtained a convection roaster from the United States and moved most of the roasting equipment to the industrial premises by the end of 2018.

She roasted the first batch of coffee on 24 December 2018.

With the site being a bit removed from the public eye, sales and exposure to tourists and consumers are a challenge.

An outlet shop for roasted coffee will soon open opposite Hotel Eberwein in the main street of Swakopmund and right next to the oncology center to boost potential and get better exposure to the tourist market.

“This small shop, named Brew and Bristle, is a coffee shop collaboration between A.M Brew Coffee World and Man Cave Collection in order to provide a unique concept to Swakopmund. Clients can choose and order a green coffee, create their own blend and then pick it up the next day as fresh roasted coffee.”

Opportunities to learn more about coffee and experience it at AM Brew Coffee World do not end there.

“Customers can choose a green coffee themselves, design a roast profile and roast it on one of our IKAWA Pro V2 sample roasters and then taste the freshly roasted coffee as a pour over, espresso, filter, French press or cappuccino.”

Green coffee beans are seeds of the coffee fruits that are not roasted, unlike regular coffee. These coffee beans have a higher amount of cholorgenic acid which is believed to have numerous health benefits.

There are 11 different types of green coffee beans available at A.M Brew Coffee World.

“The India Robusta Cherry for example is favoured by Xfit and mountain bike (MTB) enthusiasts who are looking for extra caffeine.”

A.M Brew Coffee World also has two CO² type decaf green coffee beans. Stephanie explains that the caffeine is extracted from the beans when they are immersed in liquid CO² during the CO² decaf method.



“The CO² has a natural appeal to the caffeine and there is no negative or unnatural chemical involved in this process. It is more affordable than the so-called Swiss water process.”